STEFAN SAGMEISTER - The Happy Show
YEAR: 2011
ART DIRECTION: Stefan Sagmeister & Jessica Walsh
CLIENT: Sagmeister&Walsh
DESIGN: Martin Gnadt at Sagmeister Inc.
Design of the Logo for Stefan Sagmeisters exhibition called THE HAPPY SHOW at the ICA Philadelphia. The logo is an ambigram, which was placed directly at the entrance to the exhibition. At first the spectator would read ”happy“, but when entering the exhibition the second part of the logo would reveal itself in a mirror, showing the word ”show“.
YEAR: 2011
ART DIRECTION: Stefan Sagmeister & Jessica Walsh
CLIENT: Sagmeister&Walsh
DESIGN: Martin Gnadt at Sagmeister Inc.